Google can make your next campaign faster. It still needs to know what you’re selling.

Another AI tool. Another reason to open seventeen tabs?

You need a flyer for Saturday. A customer wants a price list. Instagram needs feeding. Somewhere in all this, you were also supposed to run the actual business. An AI announcement promising to save time has your attention. Fair enough.

On 20 October, Google announced a business hub in Gemini, connections to business apps, and tools for creating visuals from uploaded brand guidelines. Google says the rollout is global and gradual. Check your account before reorganising your workflow around a feature you haven’t received.

Here’s our take: the useful part is continuity. Getting the tenth design to look as though it belongs to the first nine is often more valuable than producing ten more random options.

“Make it pop” is not a brand strategy.

Upload a logo and a tool knows the shape of your logo. It still needs to know why someone should care about the thing beside it.

Imagine a food vendor in Yaba promoting office lunch delivery. “Delicious meals for everyone” leaves a lot unanswered. “Lunch delivered to offices in Yaba, orders close at 10am” gives the design a job. The location and deadline aren’t glamorous, but they help a hungry person make a decision.

Before you ask for visuals, write a small brief. Product. Customer. Offer. Evidence. Next step. Five lines will do. If you struggle with those lines, making more images is unlikely to solve the problem.

Give the tool a reference it can actually use.

Put your approved logo, colours, type choices and a few examples of good work into one folder. Add one example you dislike and explain why. “Too crowded to read on a phone” is more useful than “bad vibes.”

PRODUCT: What exactly are we promoting?
PERSON: Who needs it, and in what situation?
PROMISE: What can we truthfully offer?
PROOF: What can we show to support that?
ACTION: What should someone do next?
KEEP CONSISTENT: Logo, colours, type and tone.
CHECK: Price, spelling, dates and contact details.

Spend the saved time checking the real thing.

Confirm stock. Read the date. Open the WhatsApp link from another phone. Look for text the model quietly invented.

For a product image, don’t let a nicer-looking generation become a different product. The customer is buying what you can deliver. Packaging, size and colour matter more than a beautiful imaginary reflection.

Try one campaign first. Make three assets from the same brief, then review them together. Would someone recognise the same business without seeing the logo? That’s a better test than whether each image looks impressive on its own.